Tagged as Human resources

How to disclose a mental illness to your employer.

Navigating conversations about mental illness can be complicated, especially when they happen at work. Many people think mental health is a strictly private issue, but depending on your condition you may feel compelled to tell...

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Want to build engagement? Think like a marketer. (Part 6: Summary)

Over the past five weeks, I’ve laid out five factors that drive engagement in your program, and given you an estimate of how much each of those drivers weighs on the success of a wellness...

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Want to build engagement? Think like a marketer. (Part 5: Copy and Design)

I’m devoting one segment to the last two elements that drive engagement in your program—Design and Copy, each representing 5% of the formula described in Part 1 of this series. It might seem reckless for...

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Want to build engagement? Think like a marketer. (Part 4: The "Product")

We’re half way through this series, but 80% of the way through the most valuable drivers behind building engagement. Now it’s time to explore the activities themselves, otherwise known as the “product.” The individual programs...

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Want to build engagement? Think like a marketer. (Part 3: The “Offer”)

In Part 1 of this series, I equated an “Offer” in direct marketing terms to an “incentive” in a wellness program context. I also suggested in Part 2 that there is an inverse relationship between...

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Want to build engagement? Think like a marketer. (Part 2: Relevance)

In the last installment, I put forth the question: “How do you foster high engagement in your program if you are solely focused on providing the content that the company wants to address?” I also...

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Want to build engagement? Think like a marketer. (Part 1)

Hello, my name is Doug Berkowitz, and I’m a recovering direct marketer. Two years ago, I switched from a 14-year career in marketing services to become SVP of Operations at LifeSpeak, where we work with...

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