Tagged as Employee engagement

3 secrets to building an awesome team.

Your organization is more than just the products or services it provides. It goes beyond cool branding, cutting-edge tech, or fine-tuned logistics. At its core, your organization is about people. From the decision makers to...

READ MORE

Canada's Best Employers work with LifeSpeak.

Forbes published its list of Canada's Best Employers for 2017 last week, and to our absolute delight more than thirty of our clients received the honor! We're so proud to support these organizations as they strive...

READ MORE

How to deal with a toxic work environment.

Labor laws have evolved drastically since the Industrial Revolution. Back then there were little to no regulations guaranteeing safe workplace conditions or reasonable working hours for employees. We know better now, and, in fact, as...

READ MORE

LifeSpeak supports Canada's Top 100 Employers.

The Globe and Mail recently announced its list of Canada's Top 100 Employers, and we're thrilled to see how many of them are organizations we support! Huge congratulations to our friends at: 3M Canada Company...

READ MORE

Want to build engagement? Think like a marketer. (Part 6: Summary)

Over the past five weeks, I’ve laid out five factors that drive engagement in your program, and given you an estimate of how much each of those drivers weighs on the success of a wellness...

READ MORE

You can’t afford to ignore workplace culture.

If your organization hasn’t already developed a thriving and healthy workplace culture, it really should start. Overwhelming evidence proves companies that take a holistic approach to how employees fit into their organization consistently do better...

READ MORE

Want to build engagement? Think like a marketer. (Part 5: Copy and Design)

I’m devoting one segment to the last two elements that drive engagement in your program—Design and Copy, each representing 5% of the formula described in Part 1 of this series. It might seem reckless for...

READ MORE

Want to build engagement? Think like a marketer. (Part 4: The "Product")

We’re half way through this series, but 80% of the way through the most valuable drivers behind building engagement. Now it’s time to explore the activities themselves, otherwise known as the “product.” The individual programs...

READ MORE

Want to build engagement? Think like a marketer. (Part 3: The “Offer”)

In Part 1 of this series, I equated an “Offer” in direct marketing terms to an “incentive” in a wellness program context. I also suggested in Part 2 that there is an inverse relationship between...

READ MORE

Nobody likes performance reviews.

Sitting down one-on-one with your boss to talk about all the things you’ve achieved and failed at in the past year is extremely nerve-wracking. Even if you excel at your job, there’s something about being...

READ MORE

Want to build engagement? Think like a marketer. (Part 2: Relevance)

In the last installment, I put forth the question: “How do you foster high engagement in your program if you are solely focused on providing the content that the company wants to address?” I also...

READ MORE

Want to build engagement? Think like a marketer. (Part 1)

Hello, my name is Doug Berkowitz, and I’m a recovering direct marketer. Two years ago, I switched from a 14-year career in marketing services to become SVP of Operations at LifeSpeak, where we work with...

READ MORE