Tagged as Employee benefits

Retirement security is a significant priority for millennials.

The US is gradually approaching a retirement crisis, and millennials know it. People are living more than thirty years past the official retirement age of 65, which means social programs are being stretched thin and...

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Are you paying attention to your employees’ health?

What comes to mind when you think about employee health? Comprehensive benefits packages? A box of tissue and hand sanitizer in every room? These are great places to start, but unfortunately many organizations seem to...

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How to disclose a mental illness to your employer.

Navigating conversations about mental illness can be complicated, especially when they happen at work. Many people think mental health is a strictly private issue, but depending on your condition you may feel compelled to tell...

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Want to build engagement? Think like a marketer. (Part 6: Summary)

Over the past five weeks, I’ve laid out five factors that drive engagement in your program, and given you an estimate of how much each of those drivers weighs on the success of a wellness...

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Want to build engagement? Think like a marketer. (Part 5: Copy and Design)

I’m devoting one segment to the last two elements that drive engagement in your program—Design and Copy, each representing 5% of the formula described in Part 1 of this series. It might seem reckless for...

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How to create an employee benefits package your staff will love.

Does your company offer its employees free ski resort passes? Bi-monthly massages? How about pet insurance? If not, it might have to start in order to maintain a vibrant and productive workforce. Those perks might...

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Want to build engagement? Think like a marketer. (Part 4: The "Product")

We’re half way through this series, but 80% of the way through the most valuable drivers behind building engagement. Now it’s time to explore the activities themselves, otherwise known as the “product.” The individual programs...

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Want to build engagement? Think like a marketer. (Part 3: The “Offer”)

In Part 1 of this series, I equated an “Offer” in direct marketing terms to an “incentive” in a wellness program context. I also suggested in Part 2 that there is an inverse relationship between...

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Are you absolutely certain you have health coverage?

The US healthcare system has been an arena of hot debate, especially in the last decade. Definitions of eligibility and coverage have been broadened to be more inclusive then summarily narrowed, leaving millions of Americans...

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Want to build engagement? Think like a marketer. (Part 2: Relevance)

In the last installment, I put forth the question: “How do you foster high engagement in your program if you are solely focused on providing the content that the company wants to address?” I also...

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Want to build engagement? Think like a marketer. (Part 1)

Hello, my name is Doug Berkowitz, and I’m a recovering direct marketer. Two years ago, I switched from a 14-year career in marketing services to become SVP of Operations at LifeSpeak, where we work with...

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Flexible. Adaptable. Never one size fits all.

Client: Westshore Terminals Industry: Coal export Employees: 220 Client since: 2013 Click here to view the PDF version of this case study. Westshore Terminals has been in operation for over four decades, and is Canada’s number one...

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