Tagged as Employee assistance programs

What you can do to help your employees conquer their financial stress.

No matter how much your employees try to “leave work at work and home at home”, certain issues are just too monumental to compartmentalize. You know how hard it is to go to work on...

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3 secrets to building an awesome team.

Your organization is more than just the products or services it provides. It goes beyond cool branding, cutting-edge tech, or fine-tuned logistics. At its core, your organization is about people. From the decision makers to...

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How to disclose a mental illness to your employer.

Navigating conversations about mental illness can be complicated, especially when they happen at work. Many people think mental health is a strictly private issue, but depending on your condition you may feel compelled to tell...

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How one client request gave our company a new direction.

Back in 2012, one of our clients (a large organization with employees spread out over North America and beyond) asked us to create a campaign on mental health for their employees. At the time, I...

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Want to build engagement? Think like a marketer. (Part 6: Summary)

Over the past five weeks, I’ve laid out five factors that drive engagement in your program, and given you an estimate of how much each of those drivers weighs on the success of a wellness...

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Want to build engagement? Think like a marketer. (Part 5: Copy and Design)

I’m devoting one segment to the last two elements that drive engagement in your program—Design and Copy, each representing 5% of the formula described in Part 1 of this series. It might seem reckless for...

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How to create an employee benefits package your staff will love.

Does your company offer its employees free ski resort passes? Bi-monthly massages? How about pet insurance? If not, it might have to start in order to maintain a vibrant and productive workforce. Those perks might...

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Want to build engagement? Think like a marketer. (Part 4: The "Product")

We’re half way through this series, but 80% of the way through the most valuable drivers behind building engagement. Now it’s time to explore the activities themselves, otherwise known as the “product.” The individual programs...

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Want to build engagement? Think like a marketer. (Part 3: The “Offer”)

In Part 1 of this series, I equated an “Offer” in direct marketing terms to an “incentive” in a wellness program context. I also suggested in Part 2 that there is an inverse relationship between...

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Want to build engagement? Think like a marketer. (Part 2: Relevance)

In the last installment, I put forth the question: “How do you foster high engagement in your program if you are solely focused on providing the content that the company wants to address?” I also...

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Want to build engagement? Think like a marketer. (Part 1)

Hello, my name is Doug Berkowitz, and I’m a recovering direct marketer. Two years ago, I switched from a 14-year career in marketing services to become SVP of Operations at LifeSpeak, where we work with...

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